What is it about blue denim that makes it so irresistible? Does it remind us of lying on beaches or in wildflower meadows, looking out at calm turquoise waters or up at the bluest of skies? Whatever the reason, denim’s allure is undeniable.

Paradoxically, denim is one of fashion’s most environmentally intensive fabrics. Enter Ocean Denim, a combination of the finest organic cotton and low impact washes, bound together by recycled thread. Ocean lovers who wear Ocean Denim jeans, overalls or shirts do so with a clean conscience.

This synergy between conscious design and timeless style means that Ocean Denim pieces have the power to span generations; to bring our ocean community closer than ever before. Our latest photoshoot proves it!

Whatever your vibe, whatever your approach to life, there is an Ocean Denim garment made for you. After all, whether we like it or not, the ocean is a part of every single one of us. To wear Ocean Denim is to announce loud and proud that #WeAreOcean.

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