Over the past months, we’ve been sharing the four chapters of a story that tells who TWOTHIRDS is and why we do what we do. Together, these chapters form a complete journey: our philosophy, our struggles, and our purpose, beyond the clothing we create.
They are an invitation to step behind the scenes and see the values, motivations, and convictions that guide us every day.
Chapter 1: The Calling
Every story starts with a spark.
Chapter 1 is about that first pull. The instinct that there must be a different way to build a brand. A way that respects the ocean, the people who make the clothes, and the rhythm of real life.
It explores why TWOTHIRDS exists, and the courage it takes to follow a path that goes against the fast, relentless current of modern fashion.
Chapter 2: Work Life Balance
Meaningful work should coexist with a meaningful life.
Chapter 2 dives into how we balance ambition with wellbeing. It’s not a perfect equation, but a constant practice: slowing down, reconnecting with nature, and protecting the space where creativity can thrive.
This chapter shows that stepping back is not a pause, but a part of progress.
Chapter 3: The Struggles
Every path worth taking comes with challenges.
Chapter 3 speaks honestly about the struggles of running a responsible brand: uncertainty, financial pressures, hard decisions, and moments of doubt. Sustainability is not easy, but facing these challenges is what sharpens our purpose and shapes our values.
This chapter is a reminder that the journey is never linear, but always meaningful.
Chapter 4: Our DNA
At the heart of TWOTHIRDS lies a set of unchanging values.
Chapter 4 brings the story together, showing the DNA behind every decision we make: responsibility, transparency, long-term thinking, and connection to nature. It’s the reason we create clothing built to last, both in quality and in relevance.
The Whole Story
Together, these four chapters tell the full story of TWOTHIRDS. Where we started, how we work, the challenges we face, and the principles that guide us. They are not the end, but a snapshot of a journey still unfolding.
You can watch the full series on our YouTube channel and experience TWOTHIRDS beyond the clothes.
