Ocean Journal

Ever wondered what makes a clothing brand truly “ethical”? We unpack some of the common factors and home in on one particularly ethical material.

We show what constitutes an eco fashion sale and a not-so-eco fashion sale. Now there’s no excuse for buying fast fashion, rather than a high-quality piece of sustainable clothing.

What qualifies a pair of jeans as “sustainable”? We cut through the greenwashing to break down exactly what it takes to craft the finest sustainable organic or recycled denim jeans.