Ocean Journal

Corduroy is the undisputed king of comfort. Dive into the wavy world of this beautiful staple in our new fabric focus!

From mindfulness to focusing on sustainable fabrics, capsule wardrobes can be energising, stress-relieving and better for the planet. Make a date with simplicity. 

To celebrate our eco-fashion Instagram community reaching 300k, we had a custom HAV surfboard made, and gave it away in a prize draw for the ages. Read on for the full story.

When trees hug back! Soft, silky, and sustainable: TENCEL™ Lyocell has an excellent reputation. In this blog post we look at how tree cellulose can be turned into a textile, and evaluate the eco outcome.

Shopping sustainable fashion can feel like wandering into a maze of green claims, statistics, and textiles with fancy names. We’ve settled the debate once and for all by listing our top 7 sustainable fabrics! 

Golden memories from 2018, spent supporting SUPerando, an NGO with a big heart that runs ocean activities for mentally and physically impaired children. Read on for the full story.

Love the buzz that swimming gives you? We explore the 5 reasons winter swimming can’t be beaten and explore a few of our best winter swimwear styles.

Living slow, thinking fast. Put the brakes on unsustainable consumerism with this blog post on slow fashion brands. It’s time to fall in love with clothing again.

Remembering the time we collaborated with surf legend Kassia Meador to create an extra special, limited edition outfit. Read on for the full story.

An interview with husband, father and small business owner Martin Penner, who travels the world with his family in search of interesting people.

Our definitive guide to ethical underwear: what it is, how it’s made and why it’s worth caring about (and wearing!).

Love knitwear as much as you love the ocean? Read our tips on choosing the right pieces with a reduced impact on the environment.

Starting to notice the cold? Get warm while protecting the planet with these sustainable jacket pointers. 

Sad summer’s over? Try out any of our sustainable autumn outfits to celebrate the coming season of style.

Snuggle up to sustainability with our blog entry, which anticipates the cold snaps to come.

We’ve recently started using natural dyes on a small selection of garments. Find out what makes them special in this post.

Lightweight, tough, and beloved by pandas: bamboo is a popular material. But is it sustainable? 

Organic Cotton muslin is a seasonal highlight - but what’s the story behind this wavy fabric?