Ocean Journal

Avoiding overproduction via a PRE-ORDER model leads to an estimated carbon footprint reduction of 20% compared to shopping at a regular online store.

A revolutionary rebirth: Deadstock fabric can be rescued from the waste piles and turned into beautiful garments! Find out how this helps to fight fast fashion and whether or not it’s sustainable in this post. 

With the arrival of our late summer sales comes reflection on the consequences of fast fashion sales on local businesses. While working within the industry does mean participating in this dynamic to a degree, we offer a sustainable alternative.

Viscose is a soft, versatile fibre that often wins comparisons to silk. So why do TWOTHIRDS try their best to avoid it? 

Ever wondered what makes a clothing brand truly “ethical”? We unpack some of the common factors and home in on one particularly ethical material.

Here at TWOTHIRDS we’ve always been aware of the impact eco influencers can have. Here’s how we engage with a core group of eco micro influencers to advocate for sustainable fashion.

Fed up of being greenwashed left, right, and centre? This new EU regulation could make a difference. We evaluate it from the unique perspective of what we know best: sustainable fashion. 

Ever wondered why TWOTHIRDS offers In Stock items alongside PRE-ORDER? Here we left the hood on our 3-part production system, and explain why it beats the fast fashion model!

Kate Raworth’s socio economic modelling, known as The Donut, has taken the world by storm, but what can it teach a sustainable fashion brand like TWOTHIRDS? Lots!

Organic cotton is one of the most famous sustainable materials. So why is TWOTHIRDS turning against it? We still love organic cotton, but there are better options out there!

Here at TWOTHIRDS we’re incredibly proud of our ethical menswear range. Each piece is designed especially to care for the ocean, by none other than Toni Ramos.

Some brands are getting cold feet about the terms that have served them so well. Does the rise of greenwashing mean we should reassess the language we use? In our opinion: actions speak louder than words. 

It’s often said that communities are the real changemakers. SEAQUAL INITIATIVE shows what can be done when these communities are linked together and focused on a single aim. Let’s fight ocean pollution. 

Finding activities that excite the whole family while caring for the planet are tricky to find. Here are 5 green ideas that will delight even the most demanding of toddlers or teenagers.

Each of these beach towels has been handcrafted from recycled materials to bring sustainability to your summer! Discover the story behind our 9 brilliant beach towels. 

From the flowy Sverdrup dress to the subtle Lalona sleeveless, we have a lot of beautiful striped options available this summer. In case you’re unsure about what to wear them with, we’ve created this handy guide!

Explore the latest drop of our summer swimwear collection, composed of recycled plastics and dreamed up by ocean lovers. As TWOTHIRDS designer, Marina explains, the team has worked hard to be more inclusive and respond to the needs of our customers.

So you think you know TENCEL™ Lyocell? We take a tour of some of this fiber’s least discussed attributes, from breathability to biodegradability.