Helping Coral Guardian Rebuild the Reef on Blue Week
It’s been 15 years since we began with one purpose: to protect and love the ocean, one garment at a time. Responsibility is woven into everything we do, from design to delivery, creating lasting change for our community, our planet, and our greatest source of inspiration: the ocean.
This Blue Week, we’re multiplying that impact. Beyond encouraging thoughtful, responsible consumption, we’ll donate €1 from every purchase to support coral restoration through Coral Guardian.
Quality Over Quantity
Our guiding idea this Blue Week is simple: Quality over quantity. It reminds us that value isn’t found in excess but in care, attention, and endurance. The same truth applies beneath the surface of the ocean.
Healthy coral reefs take time to grow, just as lasting change takes time to build. Coral Guardian restores reefs fragment by fragment, each coral transplanted carefully by hand, each community involved and empowered to protect what’s been rebuilt.
Since its founding, the organization has restored over 70,000 corals and helped fish populations rebound in protected areas of Indonesia and Spain. Their approach shows that patient, precise work leads to results that last: reefs that shelter life, communities that thrive, and coastlines that stand stronger.
Our Shared Purpose
“Quality over quantity” isn’t just a design principle for us, it’s a philosophy for living.
Coral Guardian embodies it in every restoration, every class taught to local children, every coral carefully nurtured before being returned to the sea. Their impact isn’t measured by speed but by resilience.
Together, we’re proving that when care guides every action, the ocean can recover.
Join Us This Blue Week
Choose garments made to last and contribute to coral reefs built to endure. Every purchase helps Coral Guardian restore balance beneath the waves. Together, we can give the reefs and our planet a chance to thrive again.
