Ocean Journal

We explore how TENCEL™ Lyocell could play a vital role in the circular economy. From closed loop production to in-built biodegradability, this fabulous fibre paves the way to a better future. 

We’re here to shout loud and clear why your sustainable wardrobe needs high-quality sustainable basics, all made from 100% organic and recycled materials.

You may have noticed: we’re big fans of TENCEL™ Lyocell’s low impact production! In this blogpost we explain the finer details of TENCEL™’s commitment to nature, and why we love this botanic fiber so much. 

What if trees could hug back? Discover TENCEL™ Lyocell, a beautiful botanic origin fiber that’s made from sustainably sourced wood chips. Often nicknamed “tree silk”, TENCEL™ fibers offer comfort straight from nature.

PRE-ORDER is a slow fashion tactic that reduces waste to a bare minimum. It forms the foundation of our production system. So why are some TWOTHIRDS styles ready to ship? We take you through 5 key scenarios.

By helping TWOTHIRDS better plan the production of our high-quality, sustainable clothing, our PRE-ORDER system enables us to cut overproduction to almost zero.

Where does an eco-friendly dress’ raw materials come from? What’s a sustainable t-shirt’s carbon footprint? Supply chain transparency provides answers for fashion brands & customers.

Keen to get the full story behind our limited edition garments? Look no further than this blog, which explains why these styles are some of the most sustainable we’ve ever produced.

Fashion has a polyester problem. It’s a major polluter, doesn’t biodegrade, and sheds plastic. But is recycled polyester any better for the environment? Let’s find out.

November always poses the same dilemma: should we shun sale season or find a way to harness it, to reach sustainability goals by running what we call, Blue Friday/Blue Week?

Sustainability is the complete package - literally. We explore why packaging is contributing to ecosystem and climate pollution, and why our own packaging is better for the environment.